Thought Leadership
Warranty, RMAs & the Cost of Getting It Wrong
Oct 22, 2025
Smart home/fitness brands win or lose margin in RMAs.
The fix: guided troubleshooting that reduces repeat contacts and unnecessary returns, plus clear eligibility checks.
As the IoT base expands and connected fitness rebounds (US connected fitness equipment projected $1.28B in 2025, with strong growth through 2033), the volume of edge-case failures rises - have your RMA pipeline ready. Transforma Insights+1
What “good” looks like:
Eligibility macros (receipt/IMEI/warranty).
Repair vs. replace decision tree.
Depot dispositions driving product fixes (not just returns).
Evidence packs for auditors when safety/billing is involved.
Run the Sirius Support ROI Calculator to compare per-ticket elasticity vs. staffing to peak.