Thought Leadership
How to Support New Regions Without Overcommitting Resources
Feb 12, 2026
Global growth often creates pressure to hire permanent teams before demand stabilizes. PwC research shows that many organizations struggle to balance service consistency with cost efficiency during international expansion.
This blog helps leaders assess whether their support model can flex as regions mature.
Common challenges explored:
Launching support before volume stabilizes
Language and time-zone coverage gaps
High fixed cost in uncertain markets
Supporting research:
PwC, Global Customer Experience Survey
https://www.pwc.com/gx/en/services/consulting/experience-consulting.html
Recommended tool: Elastic Support Model Self-Assessment