Thought Leadership
Pet Tech, Wearables & Support: Preparing for Device + Subscription
Oct 15, 2025
Pet tech is booming: estimates put pet wearables at ~$4.16B in 2025, while smart pet collars alone are projected at $632M in 2025, growing double digits as GPS and behavior AI improve.
That’s great for engagement - and a recipe for setup, pairing, and firmware tickets at launch. (Fortune Business Insights)
New launches (e.g., Fi Mini) underscore how fast features evolve (LTE-M, sleep/activity, behavior AI) - support has to keep pace with device matrices and app versions. (The Verge)
Your hybrid model: bots clear “how-to” questions; device-savvy agents take the Bluetooth/firmware edge cases and anxious pet-parent moments. Capture repro steps, link to SKUs/OS versions, and route verified hardware issues to RMA with clean dispositions.
See how it works in the wild.
Read the Sirius Support Fi success story (15,000+ tickets/month with AI + human support): [Fi Customer Story]