Branding Identity
Climate Change
Challange
This project centered around building a compelling brand identity and an intuitive experience, ensuring that the message of climate awareness was delivered effectively.
Service
Figma
Framer
Project Goal
The objective was to create an informative platform that educates users on climate change, its impact, and the steps individuals can take to make a difference. The design needed to be engaging, clear, and impactful.
Design Approach
Typography: A balance of bold and clean fonts was used to highlight critical information while maintaining readability.
Color Palette: Earthy and natural tones were selected to represent sustainability, nature, and environmental responsibility.
Visual Elements: Carefully designed icons and imagery were incorporated to reinforce key messages and enhance user engagement.
User Accessibility: The layout was structured to ensure effortless navigation, making complex data digestible and visually compelling.
Interaction Design
Dynamic animations and interactive infographics were integrated to make learning about climate change more immersive. Motion effects and visual storytelling techniques were utilized to captivate users, encouraging them to explore, learn, and take action.
